China Sport Show 2025 was held on May 22-25 in Nanchang Greenland International Expo Center in Nanchang, Jiangxi
In the badminton exhibition area of Nanchang Greenland International Expo Center, Viktor from St. Petersburg, Russia, stood next to a badminton serving machine and gave an explanation. As the badminton feeding machine started, the badminton fell accurately to the designated area at a fixed frequency.
Lisa, a executive Director born in the 1990s, stood at the other end of the exhibition area to introduce the product to customers.
Viktor is currently operating the largest badminton hall in St. Petersburg, and he also serves as the head coach. The “SIBOASI” brand ball serving machine used in the hall is from China.
In 2006, when Lisa’s father led the team to develop the first batch of ball shooting machines in China, the domestic market had almost no knowledge of such products. “At that time, even professional coaches were resistant and felt that the ball shoot machines would replace their jobs.” Lisa recalled.
Lisa (right) and Viktor in the exhibition area of the Sports Expo.
In order to find a way out, they decided to turn their attention to foreign markets with higher penetration rates and larger numbers of participants. “At that time, this kind of product had already been available abroad, and the number of participants was relatively large. The coaches’ understanding of training was relatively advanced, and they were all happy to use the equipment to assist in training and teaching, so we have accumulated a lot of foreign customers since then. Many of them are old customers who have cooperated with us for more than ten years from the beginning to now.”
Viktor’s father met Lisa’s father through cooperation under such an opportunity.
”(Viktor) started playing badminton when he was young. His father’s company was engaged in wholesale business of sports goods. He used our badminton feeder machine to train when he was young, so he was very familiar with it and used it well. This time he took the initiative to come and have a look. Because he knew that our exhibition was attended by people from various countries and regions, he wanted to communicate with people from different countries and regions about badminton and how to better use our badminton serving machine.”
”We helped them demonstrate the products at the exhibition and share their experience.” Viktor said, “This is my first time to attend the Sports Expo. I am surprised by the many different technologies displayed here, especially the development of artificial intelligence in China.”
Behind the long-term cross-generational cooperation between Wanting and Viktor’s two families, it is a reflection of the stability of Chinese manufacturing and a microcosm of the many foreign trade businesses at the Sports Expo.
The final audience data officially released by the Sports Expo shows that the total number of merchants and visitors entering the venue during the entire exhibition period is 50,000; the total number of overseas buyers entering the venue exceeds 4,000; and the total number of visitors entering the venue is 120,000.
In terms of transaction volume, the trade results collected only in the trade matching area of the exhibition show that the intended purchase amount of overseas VIP buyers exceeds US$90 million (about RMB 646 million) (this data does not cover the entire exhibition).
Leon, a foreign businessman from Spain, said: “Maybe more than a decade ago, many European and American consumers had a stereotype about Chinese products – cheap. But now, Chinese products are very popular on European and American e-commerce platforms and social media. Not only are they cheap, but they are also high-tech, and some products are even full of imagination. These are new labels.”
With the rise of cross-border e-commerce, more and more companies are beginning to seek new ways to go overseas. This Sports Expo also specially set up a cross-border e-commerce training meeting to conduct theoretical courses and cross-border live broadcast simulations.
”Only by understanding customer needs can we make good products.” At the Sports Expo, many overseas customers and channel buyers directly communicated with Chinese manufacturers and e-commerce platforms, matched needs, and accurately matched information.
According to the staff of the Sports Expo, when Indonesian customers negotiated on site, they paid special attention to whether siboasi ball machine could adapt to the tropical climate; Israeli customers repeatedly verified the data security of the AI system. the environment-friendly materials needs suggested to cover of ball feeder machines by Denmark customers, the needs of African customers for high temperature and exposure… are gradually being integrated into product design.
Post time: Jun-09-2025